In the past, it was generally assumed that people weighed the personal cost and benefit of failing to pay. However, these recent studies showed that the vast majority of individuals had a strong sense of moral obligation, justice and fairness, which is shared by their neighbors, with a strong expectation against avoiding paying debts. In other words, in many instances people care more about fairness than they do about maximizing personal gain.
Here are some gems uncovered in the studies that homeowner
associations should consider when dealing with delinquency or rules violations:
· Use simple and personalized language in your letters.A notice with simplified language had a 35% response rate compared to a traditional letter at 21% or a generic letter at 4%.
· Using images along with simplified direct
wording tripled the response.
· Highlight key information in bold text. Items in bright red or blue are more credible
than other color choices.
· The most important information should be placed to
the right side of the page, above or in with the headline, and highlighted
(bold or color).
· A handwritten Post-It included with a document
to be completed had a 70% return rate, double those without the Post-it. A Post-It with the senders initials and
“Thank You” increased responses even further.
· Having the responder’s signature line at the
beginning rather than the end of a form increased honest reporting by 10%.
· Payment into an honesty jar (paying for tea or
coffee left unattended) doubled with the presence of a picture of eyes posted
above the jar.
· Drawing attention to the high rate of compliance
by neighbors (9 out of 10 homeowners have already paid their assessment)
increases a positive response by 15%.
· Sporadically having prize drawings (perhaps with
donations from vendors), with more draw chances for earlier payers, increases
compliance.
· Letter should highlight the impact of failed
compliance (both on the neighbors and on the offender).
While it may not be possible to incorporate all of the above
in to your messaging, the takeaway is that raising awareness and removing
anonymity are key to compliance.